how to insert function value in coloumn

i have created an sql function  in database name datainfo and table name as book

create function[dbo].[book_id](@id int)
return char(12)
as
begin return 'bkooID'+right('00000'+convert(varchar(10),@id),5)
end

 i want to insert this value in column book_id using asp.net on button click.. 
please write sqlcommand for this  

this is my sqlconnection code 
    SqlConnection con;
    SqlCommand cmd;
    string str = ConfigurationManager.ConnectionStrings["connect"].ConnectionString;
 protected void btnSubmit_Click(object sender, EventArgs e)
    {
        SqlConnection con = new SqlConnection(str);


    }