How to Direct Users to specific Page By roles?

i have tried a lot of code 

using membership of aspnetdb

using login control of login tab 

used these all code plz help me 

1.

if (Membership.ValidateUser(Login1.UserName, Login1.Password))

            {

                e.Authenticated = true;

                if(Roles.IsUserInRole(Login1.UserName,"ADMIN"))

                {

                Response.Redirect(@"~/Account/home.aspx");

 2.

1. protected void LoginUser_OnAuthenticate(object sender, AuthenticateEventArgs e)
2.         {
3.             e.Authenticated = false;
4.             if(Membership.ValidateUser(LoginUser.UserName,LoginUser.Password))
5.             {
6.             e.Authenticated=true;
7.             }
8.         }
9. protected void LoginUser_OnLoggedIn(object sender, EventArgs e)
10. 10.         {
11. 11.            
12. 12.             
13. 13.         }

1. 14.         

if (Membership.ValidateUser(Login1.UserName, Login1.Password))

            {

                e.Authenticated = true;

                if(Roles.IsUserInRole(Login1.UserName,"ADMIN"))

                {

                Response.Redirect(@"~/Account/home.aspx");

 3.

if(Membership.ValidateUser(LoginUser.UserName,LoginUser.Password))

           {

           if(Roles.IsUserInRole("VENDOR"))

           {

            Response.Redirect("");

           }

           else if(Roles.IsUserInRole("H.O.D"))

           {

Response.Redirect(@"~\h.o.d\hodhome.aspx");          

           }

but nothing works help me i m terribly stuck here